Job Profile for Marketing and Communications Officer

Job Details

Job title: Marketing and Communications Officer

Salary/Grade: Grade 4

Service: Marketing and Communications

Reports to: Marketing and Communications Manager

Job purpose

To support the development and delivery of effective marketing and communications strategies that promote the council’s services, initiatives, and priorities to residents, stakeholders, and staff. The role involves creating engaging content, managing campaigns, and ensuring consistent messaging across all channels

Principal Accountabilities

• Plan, deliver, and evaluate targeted marketing and communications campaigns to support council services and initiatives.
• Develop and deliver communication plans for key projects.
• Write and edit content for a variety of platforms including press releases, newsletters, social media, website, and internal communications.
• Manage social media presence for project areas producing engaging content and responding to comments, including conducting social listening to understand resident sentiment.
• Act as a point of contact for media enquiries, prepare press statements, briefings and support proactive media engagement.
• Commission graphic, print and website design.
• Support other departments in the coordination of public consultations, community engagement activities, and partnership communications.
• Ensure consistent use of the council’s brand and visual identity across all communications.
• Track campaign performance, media coverage, and digital analytics to inform future activity
• To develop working relationships with key internal and external stakeholders.
• Use project planning techniques to deliver projects and actively manage project budgets.
• May be required to work outside of normal office hours during events, elections and/or emergencies.

Corporate Accountabilities

• To take responsibility for maintaining own health and attendance. 
• To support, contribute and comply with quality and governance procedures as directed by management.
• To apply and actively promote the principles of the Council’s Equal Opportunities Policy in all areas of employment and service delivery.
• Any other associated duties detailed by Head of Service or his representative.
• To advise line manager if, at any time, the above duties and responsibilities cannot be performed.
• Any other duties as required to support the business, including maintaining business
  continuity and during civil emergencies.
• To apply and actively promote the principles of the Council’s Safeguarding Procedure in all areas of employment and service delivery.

Skills, Knowledge and Experience

(Tested at application and interview stage)

Experience and Qualifications

• Relevant degree or equivalent experience
• Experience in marketing, communications or public relations
• Wide breadth of multi-channel communications
• Experience of handling complex communications campaigns
• Ability to translate complex information into accessible engaging messages
• Experience of producing a range of marketing materials
• Experience of organising effective stakeholder engagement activities
• Experience working in a public sector or local government environment. (desirable)
• Familiarity with accessibility standards and inclusive communications. (desirable)

Skills and Knowledge

• Strong writing, editing, storytelling and proofreading skills
• Knowledge of digital marketing and social media management
• A capable organiser with the ability to manage multiple projects and meet deadlines
• Excellent interpersonal and stakeholder engagement skills
• Crisis communication and reputation management skills
• Knowledge and a good understanding of Microsoft Offic--e

Competencies

We test this at interview stage

Communicating Effectively 

Demonstrate the effective use of the range of communication methods available: written, spoken, electronic, and use these methods in appropriate ways suitable to the context and situation

• present spoken communication in a polite, friendly and respectful manner seeking to ensure mutual understanding
• listen well and seek clarification and understanding, avoiding jumping to conclusions or making assumptions
• present information and ideas in a clear and understandable way which avoids jargon
• seek to understand the communication needs of colleagues and customers, being mindful of equality issues and the diverse needs of the range of people we work with
• choose the most appropriate method of communication for the situation, seeking to avoid using one fixed style or approach
• communicate with colleagues and customers in a manner which is clear, fluent, accurate and concise

Performing efficiently and effectively 

Promote good performance, developing clear, structured and efficient ways of managing workload and delivering results.  Staff should challenge themselves and others to perform well, and to adhere to the Council’s performance management systems

• ensure that all work carried out by you is in line with business and service plans and supports the overall aims and ambition of the Council
• plan your workload effectively, reporting achievements, and problems to appropriate managers and project leaders
• see tasks and objectives through to completion
• approach challenges with drive and enthusiasm
• strive for continuous improvement in your work and manage your learning and development to enable you to perform to the best of your ability

Using and managing resources efficiently and effectively 

Demonstrate the effective and efficient use of the full range of resources used in and by the Council including time, finances, staffing, equipment, information, materials, buildings, etc.

• take responsibility for managing your time, seeking efficient ways to carry out your work, maximising your output and minimising wastage
• use and acquire materials effectively and efficiently minimising wastage, recycling where possible, and striving for cost effectiveness
• seek out ways to improve the use of resources

Engaging with the customer

Understand the needs and requirements of their customers, to provide excellent customer service, and to involve customers in the improvement of services

• provide a helpful and friendly service to customers both internally and externally
• take responsibility for following up on enquiries and solving customer issues
• make efforts to fully understand the customer’s needs and avoid assuming that “we know best”
• ensure that you have a full understanding of the needs and requirements of the customer
• seek feedback from internal and external customers on the effectiveness and efficiency of the service you provide

Working well together

Actively foster good working relationships with colleagues and customers in order to collectively achieve the Council’s direction and ambition

• co-operate and work well with colleagues at all levels of the organisation seeking collective responsibility for the achievement of goals
• demonstrate consideration, and respect for other’s feelings and opinions and avoid judging and making assumptions
• maintain positive working relationships with external contacts in order to maintain the reputation of the Council
• seek to actively solve problems and avoid passing the issue on to others or leaving the problem unresolved
• demonstrate self-awareness of your style of working and develop flexibility and adaptability in order to work well with others

Other conditions

• This post doesn't require a DBS check 
• This post isn't politically restricted
• This post is not entitled to a lease car
• This post is entitled to a casual car allowance

Job profile updated
June 2026

Values and behaviours

Our values and behaviours are an integral part of who we are; they are the guiding principles that should inform how we work together, support each other and make decisions.

Our organisation thrives on the dedication and passion of its people and it’s important that we embody these values and behaviours and they become a part of our organisational DNA.

Our vision

We will be ambitious, support each other and work together in new ways to achieve outstanding results

Our core values