Job Profile for for Marketing and Communications Officer

Job Details

Job title: Marketing and Communicaions Officer (social media)

Salary/Grade: Grade 4

Service: Marketing and Communications

Reports to: Marketing and Communications Manager

Job purpose

• To develop and implement project marketing and communications in line with our Corporate narrative and brand.

Principal Accountabilities

• To develop and implement effective communications activities for external customers and stakeholders to achieve the Council’s corporate objectives.
• Develop and deliver well-executed and effective corporate campaigns in line with the Councils brand, vision and values.
• Manage and oversee the Council’s corporate social media accounts in line with the Council’s social media strategy and develop this channel in involving more people in council issues, taking an active role in social listening and consider how services can use social media to reach their potential customers.
• Keep abreast of new developments in digital communication channels through research and implement the latest trends.
• Ensure consistency in terms of voice, branding, messaging and frequency of posting via social media.
• Write and produce engaging content for a range of publications and digital channels, including social media sites, website, print, video and digital newsletters.
• To promote the civic life of the council.
• Handle media enquiries and create effective news releases to gain positive press coverage.
• Manage all internal communications channels.
• Commission graphic, print and website design.
• Use project planning techniques to deliver projects and actively manage project budgets.
• Collect and evaluate analytics to measure the effectiveness of communications activity.

Corporate Accountabilities

• To take responsibility for maintaining own health and attendance. 
• To support, contribute and comply with quality and governance procedures as directed by management.
• To apply and actively promote the principles of the Council’s Equal Opportunities Policy in all areas of employment and service delivery.
• Any other associated duties detailed by Head of Service or his representative.
• To advise Line manager if, at any time, the above duties and responsibilities cannot be performed.
• Any other duties as required to support the business, including maintaining business
  continuity and during civil emergencies.
• To apply and actively promote the principles of the Council’s Safeguarding Procedure in all areas of employment and service delivery.

Skills, Knowledge and Experience

(Tested at application and interview stage)

Experience and Qualifications

• Experience of handling complex communications campaigns
• Wide breadth of multi-channel communications
• Experience of producing a range of marketing materials
• Relevant degree of equivalent experience
• Experience in brand development and positioning
• Experience of organising effective stakeholder engagement activities

Skills and Knowledge

• A capable organiser, used to meeting deadlines
• Excellent communications skills, both written and verbal
• Ability to work as part of a team
• Knowledge and a good understanding of Microsoft Office

Competencies

We test this at interview stage

Communicating Effectively 

Demonstrate the effective use of the range of communication methods available: written, spoken, electronic, and use these methods in appropriate ways suitable to the context and situation

• present spoken communication in a polite, friendly and respectful manner seeking to ensure mutual understanding
• listen well and seek clarification and understanding, avoiding jumping to conclusions or making assumptions
• present information and ideas in a clear and understandable way which avoids jargon
• seek to understand the communication needs of colleagues and customers, being mindful of equality issues and the diverse needs of the range of people we work with
• choose the most appropriate method of communication for the situation, seeking to avoid using one fixed style or approach
• communicate with colleagues and customers in a manner which is clear, fluent, accurate and concise

Performing efficiently and effectively 

Promote good performance, developing clear, structured and efficient ways of managing workload and delivering results.  Staff should challenge themselves and others to perform well, and to adhere to the Council’s performance management systems

• ensure that all work carried out by you is in line with business and service plans and supports the overall aims and ambition of the Council
• plan your workload effectively, reporting achievements, and problems to appropriate managers and project leaders
• see tasks and objectives through to completion
• approach challenges with drive and enthusiasm
• strive for continuous improvement in your work and manage your learning and development to enable you to perform to the best of your ability

Using and managing resources efficiently and effectively 

Demonstrate the effective and efficient use of the full range of resources used in and by the Council including time, finances, staffing, equipment, information, materials, buildings, etc.

• take responsibility for managing your time, seeking efficient ways to carry out your work, maximising your output and minimising wastage
• use and acquire materials effectively and efficiently minimising wastage, recycling where possible, and striving for cost effectiveness
• seek out ways to improve the use of resources

Engaging with the customer

Understand the needs and requirements of their customers, to provide excellent customer service, and to involve customers in the improvement of services

• provide a helpful and friendly service to customers both internally and externally
• take responsibility for following up on enquiries and solving customer issues
• make efforts to fully understand the customer’s needs and avoid assuming that “we know best”
• ensure that you have a full understanding of the needs and requirements of the customer
• seek feedback from internal and external customers on the effectiveness and efficiency of the service you provide

Working well together

Actively foster good working relationships with colleagues and customers in order to collectively achieve the Council’s direction and ambition

• co-operate and work well with colleagues at all levels of the organisation seeking collective responsibility for the achievement of goals
• demonstrate consideration, and respect for other’s feelings and opinions and avoid judging and making assumptions
• maintain positive working relationships with external contacts in order to maintain the reputation of the Council
• seek to actively solve problems and avoid passing the issue on to others or leaving the problem unresolved
• demonstrate self-awareness of your style of working and develop flexibility and adaptability in order to work well with others

Other conditions

• This post doesn't require a DBS check 
• This post isn't politically restricted

Job profile update September 2021

Values and Behaviours

We have corporate values and behaviours that set the standard for the organisation and all our staff. These are integrated in all we do including recruitment, induction, performance review, apprenticeships and all our learning and development programmes.

• P - Perform well and get things done
• R - Respect and value customers and staff
• I - Improve and learn
• D - Deliver that bit extra
• E - Efficient and effective

Following a number of workshops, which were attended by more than 100 members of staff from across all levels of the organisation, we have now developed a series of behaviours to support our PRIDE values.

Moving forward these will be implemented across the Council and will be used as part of performance reviews, induction procedures, the apprenticeship programme, and all training interventions.

P, Perform well and get things done

R, Respect and value customers and staff

I, Improve and learn

D, Deliver that bit extra

E, Efficient and effective

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