Increased fines for litter louts

Increased fines for litter louts

People caught throwing litter out of their vehicle now face increased penalty fines from £75 to £100 in a bid to crackdown on the issue.

Braintree District Council is working in partnership with McDonalds and KFC to inform the public of the consequences of littering by displaying banners at the drive through restaurants, and stickers on take-away packaging asking, “Can you afford to throw £100 away?”

Car litter is one of the biggest problems in the Braintree District in terms of keeping areas clean and tidy. Litter Grot Spots prone to large amounts of litter include the A131 and the A120 in and around Galley’s Corner in Braintree. The A131 is litter-picked every 6 – 10 weeks and the A120 stretch is deep street cleansed twice a year, to manually litter-pick verges, with mechanical sweeping and washing, involving traffic management and night-time working, all costing around £20k a time.

Councillor Wendy Schmitt, Cabinet Member for Environment and Place said, “It’s likely to cost local tax payers around £1.5million to keep our district clean and tidy, and clearing litter tossed from vehicles plays an expensive part in that.  In addition, it goes without saying what the impact on wildlife and nature is.  Our approach to catching culprits is high on the agenda and our enforcement officers follow up littering reports from other members of staff, as well as members of the public. Over the last 12 months, 78 fixed penalty notices have been issued.  Any member of the public can report a vehicle littering offender using our ‘see it – report it’ system, just take the vehicle registration number and let us know. ‘”

Cherry Lewis-Taylor, McDonalds Franchisee commented, “Everyone needs to take responsibility and dispose of their litter in the correct manner. We want to encourage customers to help protect our local environment by raising awareness at my drive-through restaurant.” 

Huw James, owner of Kefco Sales Limited (KFC) added, “I believe we should all make a commitment to keep our area litter free and this campaign is a way my business can really make a contribution by helping to get the message out there.”

The Government’s Litter Strategy 2017 stated that 81% of people are angry and frustrated by the amount of litter lying all over the country and figures released in March 2018 by the RSPCA said they answer a call about an animal that has been harmed by rubbish every two hours. 

To ‘see it – report it’ visit braintree.gov.uk/carlitter or call Braintree District Council on 01376 552525.