"With this initiative, we are supporting businesses and our town centres as well as creating an inviting environment for people to shop, use services and spend their time."
A new scheme set to improve the look and feel of the shopfronts on our high streets has been launched.
Small and independent businesses, in the retail, service and hospitality sectors, can apply for a grant to spruce up the external appearance of their premises.
The grants will cover the cost of labour up to the value of £1,000.
The money will support practical measures such as cleaning, general exterior repairs and renovation.
The initiative will support 30 businesses in the towns and surrounding areas of Braintree, Witham and Halstead.
The wider aim of the scheme is to support the growth of local businesses and create an inviting shopping environment for residents and visitors.
The funding comes from the government and forms one part of their plan to boost the economic recovery of our high streets.
Businesses can visit www.braintree.gov.uk/shopfrontfund to find out more about the scheme, criteria and application process.
Cllr Tom Cunningham, Deputy Leader and Cabinet Member for Economic Growth at Braintree District Council, said: “The vibrancy of our high streets are central to our communities and vital to our small businesses and local economies. With this initiative, we are supporting businesses and our town centres as well as creating an inviting environment for people to shop, use services and spend their time. It’s an initiative which lays the foundation for local economic recovery and future growth.”