More than 4,600 people tuned in online to watch local festive entertainment and countdown to see the Braintree district lit up for Christmas.
The Braintree District Virtual Christmas light switch-on, which took place last Saturday 12 December, replaced the traditional outdoor switch-on event due to COVID-19 restrictions and was a phenomenal success, reaching an impressive 4,601 people to date. Viewers were able to tune in and watch a series of pre-recorded music performances from PARC Essex, local singer Sophie Griffiths and Halstead Choral, as well as an appearance from Father Christmas to spread some festive cheer across the district.
Members of the community also contributed heart-warming messages, including a recorded message from the Chairman of Braintree District Council to thank residents, local businesses, emergency services and key workers across the Braintree District for sticking together through a challenging year and for the incredible things they have done to help the community.
Councillor Frankie Ricci, Cabinet Member for Communities, Culture and Tourism at Braintree District Council, said: “We are absolutely thrilled with the support and reaction from the community for our first ever virtual switch-on, which attracted thousands of viewers within 24 hours and the number of viewers has continued to grow. I would like to thank everyone for getting involved and spreading the Christmas spirit across the district.”
Councillor Tom Cunningham, Cabinet Member for Economic Development and Infrastructure, said: “A huge thank you to everybody who tuned in to watch our virtual Christmas light switch on. We look forward to being back in 2021 for another great event which we can hopefully host outside. In the lead up to this Christmas, let’s continue to give small businesses across our district a much-needed boost and shop locally online and shop safely. With the economic impact of the pandemic, it is more important than ever that we all show our support for the small businesses and shops that are integral parts of our local communities.”