Our PRIDE values

We have developed values and behaviours that set the standards for the organisation and all of our staff.

Our values are integrated across the organisation and we use them as integral parts of

  • recruitment
  • performance management
  • inductions
  • our apprentice programme
  • learning and development interventions

We call our values and behaviours PRIDE:

Perform well and get things done

  • Take responsibility for your actions and be accountable
  • Be positive, show enthusiasm and energy
  • Be flexible and adaptable and get things done
  • Work well together and be committed to what you do
  • Be innovative and creative

Respect and value customers and staff

  • Be open and honest
  • Listen and focus on customers' needs
  • Be open-minded and treat everyone fairly
  • Work with partners to deliver a seamless approach to customers

Improve and learn

  • Create opportunities for everyone to improve
  • Take ownership for your own development
  • Share lessons learnt and help colleagues
  • Welcome questions and challenges to help us do better things

Deliver that bit extra

  • Focus on solutions, not problems
  • Be open to new ideas and aim high
  • Have a 'can do' attitude
  • Be proud of what we do

Efficient and effective

  • Make the best use of the resources available to you
  • Communicate clearly with the right people at the right time
  • Respond promptly to customers' requests
  • Be open to new ideas
  • Recognise and act upon commercial opportunities


Human Resources

Address: Causeway House
Bocking End

Telephone: 01376 552525

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