You must advertise your application if you are applying for:

A new premises licence

To vary a licence

A club premises certificate

To vary a club premises certificate

A provisional statement

Posters

For a period of not less than 28 consecutive days, starting on the day after you give your application to the Licensing Authority, you must display a poster prominently on the premises to which the application relates. It must be in an exterior location so that the public can read it conveniently at any time of day. If the premises is larger than 50 metres square you must place additional posters (the same as the original) every 50 metres along the premises boundary where it is abutting any highway. 

The poster must be

Of a size equal or larger than A4

Of a pale blue colour

Printed legibly in black ink or typed in black ink in a font equal to or larger     than16.

Newspaper advertisement

You must place an advertisement in a local newspaper circulating in the vicinity of the premises on at least one occasion during the period of 10 working days starting on the day after you give your application to the Licensing Authority. When the advert has appeared you should send  a copy of the page on which it appears to the Licensing Authority. 

Advertisement content

Depending on the type of application the advertisements must contain the information set out below.

New applications

The proposed licensable activities or qualifying club activities

The name of the applicant or club

The postal address of the premises or club premises or, if none, a description  sufficient to identify thelocation and extent of the premises.

The postal address and worldwide web address of the Licensing Authority and when the application may be inspected

The date by which an interested party or responsible authority may make      representations

That representations must be made in writing

That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for the offence. Level 5 (£5,000).  

Provisional statements

That representations are restricted after the issue of a provisional statement

The proposed licensable activities (where known)

The name of the applicant or club

The postal address of the premises or club premises or, if none, a description  sufficient to identify the location and extent of the premises.

The postal address and worldwide web address of the Licensing Authority and  when the application may be inspected

The date by which an interested party or responsible authority may make      representations

That representations must be made in writing

That it is an offence knowingly or recklessly to make a false statement in  connection with an application and the maximum fine for the offence. Level 5  (£5,000).  

Variations

The proposed variations

The name of the applicant or club

The postal address of the premises or club premises or, if none, a description sufficient to identify the location and extent of the premises.

The postal address and worldwide web address of the Licensing Authority and  when the application may be inspected

The date by which an interested party or responsible authority may make      representations

That representations must be made in writing

That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for the offence. Level 5      (£5,000).